Tourism buyers from 19 countries, including key markets such as GB, the US and Mainland Europe, are enjoying visits to the Wild Atlantic Way, Ireland’s Ancient East and Dublin, as part of a number of fact-finding tours ahead of attending Meitheal, Ireland’s largest tourism trade fair.
Meitheal will take place in Punchestown Centre, Kildare, on Wednesday the 29th and Thursday 30th March, and is organised by Fáilte Ireland, the national tourism development authority, in conjunction with Tourism Ireland.
Almost 300 overseas buyers and 360 Irish tourism businesses will be pitching and deal making over the two days at Meitheal, with approximately 12,000 face to face meetings scheduled to take place – allowing international and Irish operators to meet and agree business for the 2018 season.
Bespoke itineraries for the fact-finding tours were designed by Fáilte Ireland to give the overseas buyers, a first-hand experience of what their clients can expect to see and do while in Ireland with a key focus on our three destination brands – Dublin, Ireland’s Ancient East and the Wild Atlantic Way.
Speaking about the importance of these trips, Fáilte Ireland’s Head of Trade and International Publicity, Ciara Sugrue emphasised:
“These tailored trips around the country provide the buyers with a direct experience of what an Irish holiday can offer their customers. The unique history and culture of Ireland’s Ancient East, together with the breath-taking scenery of the Wild Atlantic Way and the sights and sounds of Dublin city and county will all feature strongly and we are pulling out all the stops to ensure Ireland is on everybody’s map and itinerary for 2018 and beyond.”
The buyers will enjoy visits to some iconic attractions including soaking up culture and heritage in Ireland’s Ancient East on visits to: